Purpose
The purpose of this article is to outline the components and tools that make up the Parlevel Systems Promotions Module. The Promotions Module is composed of a promotions engine, a promotions builder, a test card/reporting module in the VMS, an implementation for the Parlevel Micro Markets, and an implementation for the Koin mobile app.
Promotions in VMS
A new section called “Promotions” is added to the VMS in the Markets menu. Markets > Promotions.
The promotions Module will have three sections: Promotions, Redemptions and Transactions:
VMS > Promotions Section
All your promotions will be listed here. You’ll be able to see the promotion name, accounts where the promotion is present, if the promotion is enabled, the start date, and end date, if applicable.
VMS > Redemptions Section
In this section, you’ll be able to see a Summary of all the promotions redeemed.
VMS > Transaction Section
List of transactions where a promotion was redeemed.
VMS > Transaction Section
A promotion may be created using the green “New Promotion” button.
- Once pressed, a "Create Promotion" field will be displayed:
Customize your Promotion
Your Promotion can have the following fields customized:
- Set a Custom Duration (Start and End Date)
- Set a Custom Schedule
- Set as Days of the Week, as well as start and end times for Days.
- Set as Days of the Week, as well as start and end times for Days.
- Set Enable/Disable status
Products included in your Promotion
You’ll be able to create promotions that apply to a single product or a tag. Multiple products, multiple tags, and a combination of both products and tags are also supported. (A tag is a way to set products grouped with your own business rules)
The Promotions Module is very flexible and allows for a combination of multiple scenarios, to summarize we can categorize them into the following types of promotions:
- Buy X, get Y Free
- Buy X, get Y at a discounted price
- Combo or Meal Deals
- Discounts on Single Products
- Discounts on all products in specific Tag group
Discounts
The type of discount can be one of three types:
- Discount by percentage
- Discount by dollar amount
- Discount by setting a fixed dollar amount (E.g. small coffee set to 1$)
Possible Options/Examples
Examples of Discount and Promotion options are below:
Examples
The solution requires the following components:
- Buy X, get Y free
- “Coca-Cola Buy 3 Get 1 Free”
- "Red Bull 12oz Buy 2 Get 1 Free”
- “Happy Hour 2 x 1 on any Chips”
- Buy X, get Y Free at a discounted price
- "Red Bull Buy 2 Get 1 at 10% off”
- “Turkey Sandwiches 50% off on Fridays”
- "M&Ms free when you buy Watermelon"
- Discounts (Single Products)
- "Pepsi 12oz 10% off”
- “Pepsi 12oz 10% off on Fridays”
- "Pepsi 12oz 10% off any day from 9am to 10am”
- Discounts (Tags)
- "10% off on any Energy Drink“
- “Any Chips 50% off”
- Discounts (products and tags)
- "Buy a Coke 12 oz Get 10% off on any Chips“
- “Any Chips 50% off”
- Combo Deals
- "Buy a Turkey Sandwich and Coke 12oz get a Free Pop Corn”
- “Buy any Sandwich and any Coke get any Chips free”
- "Happy Hour 4-6pm - Buy any Sandwich at 50% when you buy any drink”.
Price Restrictions
You can specify a price restriction for your promotion to be valid. This can be accomplished by setting a minimum and maximum price for the product in production. This means that the promotion will only be valid if the product price or tag in the promo is within the minimum and maximum specified price.
- The screenshot below is an example where the 10% discount will only be applied if the price of the Coke Can 12oz is between $1.00 and $3.00. If the price is below $1.00 or greater than $3.00, the promotion will be ignored.
Assign promotions to Accounts
You can create a promotions that applies to all your Accounts, or only selected accounts you want to be part of the promotion you are creating/editing.
Promotions in the Parlevel Micro Market Kiosk
This is an example of promotions applied in the Cart screen:
Promotions in Koin Mobile App
Examples of Promotions in the Koin App: