When writing for international audiences, we use the same voice, but make sure our content is simple and straightforward. We take into consideration regional differences and styles, so our content is plainspoken, yet informational.
The unattended retail industry is not as mature as in the United States. Our international content focuses on education and accelerating the growth of the industry abroad.
Write short, simple sentences
Replace complex sentences and paragraphs with lists and tables or an image to best describe.
Avoid idioms, informal expressions, and culture-specific references
They can be confusing for non-native English speakers and hard to localize. Consider the worldwide implications of what you write.
Avoid modifier stacks
Long chains of modifying words are confusing even to native English speakers. For example:
Yes: Your market implementation will go smoothly if you have a project plan that's well thought out.
No: With an extremely well-thought-out market project plan, your implementation will go well.
Use active voice and indicative mood
The goal of our writing for international is to be as clear and direct as possible. For example:
Yes: Customers use the 365Pay app every day // Will customers use the 365Pay app every day?
No: Every day customers use the 365Pay app. // Every day customers use the 365Pay app?