Writing for Blog

Best Practices 

Need to complete 


General Guidelines  

Think before you write

Before you start, think carefully about the message of your piece. What do you want to tell your readers or which central question do you want to answer? What’s the purpose of your article? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin and think about the search intent someone may have. An easy way to get an insight into this is by looking at search results for the search term you want to rank with. 


Follow blog structure

To write a readable and SEO-friendly blog post, you need to create a clear structure with a 1300-word minimum. Your blog structure should include: 

  • Some sort of introduction (in which you introduce your topic) 
  • A body (in which the main message is written) 
  • A conclusion (in which you summarize the main ideas or draw a conclusion) 


Use paragraphs and headings

Be sure to include proper headings to help our readers understand what a specific part the text is about. We want people to find their way through our articles quickly and easily. Use subheads to lead them, help them scan the page, and clarify the structure of the article. Subheadings are not just important for readability, but for SEO as well—use your keyword in some subheads throughout your article.  


Use transition words

Include transition words to help our readers scan through text and understand the relationship between your sentences and paragraphs.  

For example: your blog title is “Three Ways to Maximize Your Unattended Markets”. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘however’, ‘similarly’ and ‘for example’ give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words like ‘to sum up’ or ‘in short’. Transition words are therefore very important to add structure to your text. 


Link to existing content

If we’ve already written content on the same topic as your current post, don’t forget to link to and from these posts. This will make your new blog post, and the existing posts, stronger because we’re showing authority on the subject. Link structure is also important for our rankings in Google. Linking to other external content about a subject is great for our readers too, as they may be interested in reading these related posts too.



We decide on the keyword we want to optimize first before writing. Be sure that the keyword chosen is within the title, mentioned in the article a minimum of 5 times, in alt text in images, and headers that are H1 and H2. Articles and pages must be a minimum of 1,300 words.